Actually I'm a SHE tyvm. And I have that book, actually am on my second copy of it. First copy I bought was a paperback, carried it around in my messenger bag at college with me and on my many road trips for a couple semesters, it got pretty beat up and fell apart, so I had to go out and get the hardback version just recently.
I loved WCW, always watched Monday Nitro instead of Raw, so I'm terribly biased, but it is a good read. After reading it I've got lots more respect for wrestling promoters in general, and Bischoff in particular. I'd recommend this book for anyone who's interested in the business end of the wrestling business.